The backbone of any business is sales. You need to sell your products to generate revenue that in turn can help you to maximize your profits. Selling any product is not an easy job, especially if you are planning to enter an already concentrated market where a certain brand enjoys monopoly. Breaking that monopoly is a tough job, but not impossible. Advertising plays a big role in breaking that monopoly, only if you know how to use it and where to use it.
There comes a time at every advertising agency when the creative people lose their creative spark, and struggle to come up with innovative ideas for their clients. In such scenarios, agencies reach out to advertising consultants for saving the day, and bringing a fresh lease of life into proceedings. Defining the work of advertising consultants